Pricing

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Lemma runs on credits. Sign up and we load your account. Use credits for personas, interviews, and insights. Recharge anytime. No subscription. No lock-in. No monthly guilt.

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What credits unlock

Every meaningful action in Lemma

Build consumer personas

Lemma analyses your store data and builds your full persona set — cohorts, behaviour patterns, and individual persona profiles.

Credits per run

Conduct persona interviews

Have open conversations with any of your personas. Ask anything — from product feedback to pricing reactions. Each conversation costs credits.

Credits per conversation

Regenerate personas

When your store data changes significantly, refresh your persona set to keep them accurate and up to date.

Credits per regeneration

Custom persona creation

Define a specific customer segment using natural language and build a custom persona tailored to that cohort.

Credits per persona

Always included

No hidden anything.

Credits are for usage. Everything else — your account, your store connection, your data — is always yours at no cost.

Free credits on signup — start immediately, no card needed
Credits never expire
Top up anytime — only pay for what you use
No monthly subscriptions, no seat fees
No lock-in — your store data stays yours

Free credits waiting for you.

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